Finding the real
design question.
Translate a dense industrial catalogue into an approachable experience for different customer needs.
Sahebeh BabaeiProduct Designer
Product Design · 2024
Rad Sanat
Industrial products made easier to discover, compare and enquire about.
RoleUX/UI Designer
StatusPortfolio project
FocusIndustrial · E-commerce · UX/UI · Responsive
An e-commerce website concept for an industrial group, balancing technical product information with a clear commercial journey.
IndustrialE-commerceUX/UIResponsive
Finding the real
DiscoverListen before deciding.UsersContextConstraints
From signals to
structure.
The work focused on catalogue structure, product hierarchy, comparison cues and responsive interaction patterns.
- 01Understand the context
- 02Map the experience
- 03Explore & prototype
- 04Evaluate & refine
Clarity is the
designed result.
A scalable interface direction that gives technical content room while keeping primary actions visible.
“Make the next step feel obvious—without making the experience feel ordinary.”