Finding the real
design question.
Make a broad product catalogue easy to understand without relying on animal type as the primary navigation model.
Sahebeh BabaeiProduct Designer
Product Design · 2026
Petsora
An RTL-first pet-care shop designed around confidence, speed and clarity.
RoleProduct Designer
StatusIn progress
FocusE-commerce · Information Architecture · RTL · Design System
A complete Persian e-commerce experience spanning information architecture, product discovery, product detail, cart and account flows.
E-commerceInformation ArchitectureRTLDesign System
16 / Image Showcase
A closer look
Introduce what the viewer should notice in this image.
Image Showcase
Finding the real
DiscoverListen before deciding.UsersContextConstraints
15 / Text Story
A focused chapter
Add the context and decisions that shaped this part of the project.
07 / Image Showcase
A closer look
Introduce what the viewer should notice in this image.
Image Showcase
10 / Process Steps
How the work progressed
Show how the work moved from understanding the problem to refining the final direction.
- 01Understand
Describe this step in one or two concise lines.
- 02Explore
Describe this step in one or two concise lines.
- 03Prototype
Describe this step in one or two concise lines.
- 04Evaluate
Describe this step in one or two concise lines.
Add a meaningful quote or persona statement.
12 / User Flow
From entry to outcome
Describe the key path a person takes through the experience.
01Entry point
02Key decision
03Primary action
04Outcome
15 / Results / CTA
What changed
Summarise the impact and next step.
Result one
Result two
Next step
Result 4
Result 5
From signals to
structure.
A three-level taxonomy, consistent product-card system and connected address flows were designed across shopping and account contexts.
- 01Understand the context
- 02Map the experience
- 03Explore & prototype
- 04Evaluate & refine
Clarity is the
designed result.
A responsive WooCommerce design system with reusable components and a clearer path from browsing to purchase.
“Make the next step feel obvious—without making the experience feel ordinary.”